With the rise of social media and email marketing, the use of postcards has been reduced as a communication method. However, many businesses that choose to not use postcards may be missing an opportunity to reach new customers. Although more and more marketing is being conducted online, the traditional method of utilizing postcards as a direct marketing tool is still important.
Here are a few reasons why you should use postcards to reach new customers:
- Postcards are cost-effective: Thanks to new printing technology, creating and mailing postcards is more affordable than ever. If you’re a local or small business, postcards can often be the most effective marketing tool you have at your disposal.
- Postcards are multifaceted: Postcards can be used for many purposes, including as reminders, coupons, gift certificates, new product announcements, and to announce grand openings.
- Postcards are noticeable: Digital marketing is great but it’s not always the most effective. People don’t always see a social media post and emails are often sent to the spam folder. By directly mailing a postcard to a person’s address, you can almost guarantee that they’ll see it.
- They’re easy to read: If you want multiple eyes to see your message, make sure it’s easy to understand. Postcards have a higher “read rate” than other direct mail because they’re easier to read at a glance and there’s no envelope to open.